Luca Nichetto and De La Espada at Stockholm Design Week 2014
Born from the collaboration between the Portuguese De La Espada and the Italian Swedish Luca Nichetto Design Studio is the “50/50” collection. The project takes its name both from the concept of balancing skilfully hand-crafted wood with complementary materials at a ratio of 50/50, and from the idea of designing a collection that creates a whole environment in the spirit of the great architects of the 1950’s.
Stockholm Design Week hosts the first of three events that will take place during the year 2014, in three different cities around the world, and stages the debut of the brand “LucaNichetto” with the launch of the first product of the collection, the lounge chair “Elysia”. What characterises this product is its solid wood, double-fork structure that holds the padded shells and cushions of the seat and the backrest. The “skeleton”, traditionally hidden inside the upholstery, is deliberately exposed to showcase the craftsmanship and superior wood, trademark of De La Espada, as well as the fine upholstery work. This attention to detail is also reflected in the choice of location for this event: Bauer Atelièr in Brunnsgatan 4 in Stockholm, since 1863 combines the ancient tradition of tailoring with the perpetual search for new fabrics and the development of innovative processes.
“Luca represents to me a new future for Italian design. Willing to collaborate rather than dictate, respectful of others’ efforts, knowledgeable about the real history and traditions of Italian design, yet open to the world and hungry for the future. De La Espada would not be complete if we could not tap into this new phase of Italian design, and we are very lucky to have met Luca.”
(Luis De Oliveira, CEO De La Espada)
“From my first conversation with Luis I have been intrigued by the innovative approach to the project that the company De La Espada has developed. I was immediately inspired by their vision and the remarkable quality of their products and it felt natural to me to be part of it and share with them my enthusiasm an my knowledge.”
(Luca Nichetto, Founder of Luca Nichetto Design Studio)
Exhibition: 3-8 February 2014 / 9am-5pm daily
Cocktail event: 4th February 2014 / 6pm-9pm
Location: Bauer Skrädderi, Brunnsgatan 4, 111 38 Stockholm
La collezione “50/50” nasce dalla collaborazione fra la portoghese De La Espada e l’italo-svedese Luca Nichetto Design Studio. Il progetto prende nome dal desiderio di bilanciare la presenza del legno, finemente lavorato a mano, con materiali complementari mantenendo un rapporto di 50/50, ed anche dall’idea di disegnare una collezione che creasse un intero ambiente nello spirito dei grandi architetti degli anni Cinquanta.
La Stockholm Design Week 2014 ospita il primo di tre eventi che si terranno nell’arco del anno in tre diverse città del mondo, e segna il debutto del brand “LucaNichetto”, con il lancio del primo prodotto della collezione, la lounge chair “Elysia”. È il legno massello a caratterizzare questo prodotto, con la sua struttura a doppia forcella che contiene le scocche e i cuscini imbottiti del sedile e dello schienale. Il telaio, tradizionalmente nascosto nell’imbottitura, viene qui volutamente esposto per mostrare l’esecuzione artigianale e la qualità superiore del legno, marchio di fabbrica di De la Espada, oltre all’elegante lavoro di rivestimento. Questa attenzione al dettaglio si riflette anche nella scelta della location dell’evento: si tratta di Bauer Atelièr, al numero 4 di Brunnsgatan a Stoccolma, che dal 1863 unisce l’antica tradizione sartoriale alla continua ricerca di nuovi tessuti e allo sviluppo di tecniche innovative.
“Luca rappresenta per me un nuovo futuro del design italiano. Desideroso di collaborare anziché imporsi, rispettoso degli sforzi altrui, profondo conoscitore della vera storia e delle tradizioni del design italiano, eppure aperto al mondo e affamato di futuro. De La Espada non potrebbe dirsi completa se non potesse inserirsi in questa nuova fase del design italiano, perciò ci riteniamo molto fortunati ad avere incontrato Luca”
(Luis De Oliveira, amministratore delegato di De La Espada)
“Sin dalla mia prima conversazione con Luis sono stato incuriosito dall’innovativo approccio al progetto che l’azienda De la Espada ha sviluppato. La loro visione e la straordinaria qualità dei loro prodotti mi hanno subito ispirato e mi è parso naturale essere parte della loro visione e condividere con loro il mio entusiasmo e la mia conoscenza.”
(Luca Nichetto, fondatore di Luca Nichetto Design Studio)
Mostra: 3-8 febbraio 2014 / 9am – 5pm tutti i giorni
Evento Cocktail: 4 febbraio 2014 / 6pm – 9pm
Luogo: Bauer Skrädderi, Brunnsgatan 4,111 38 Stockholm
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